COMM 2401.03: Introduction to Marketing.
The objective of this class is to familiarize you with marketing’s mode of inquiry-the way marketers look at the world. As a marketer you should be able to: 1) ask the right questions about markets; 2)organize data into relevant information; 3) discover market opportunities; 4) set goals; 5) create a marketing plan that includes clear target markets, as well as product, price, distribution and communication strategies; and 6) implement and control a marketing program. Students work in groups
and run a business in an online marketing simulation.
This provides students with hands-on group decision making and data
analysis skills, and they are specifically responsible for making product,
pricing, promotion and placement strategies for a brand or group of
brands. The class will also train you in a number of skills that are
necessary for higher level classes and career advancement (i.e., case
analysis and analytical report writing).
Commerce Department Page
Dalhousie Academic Calendar Home
Registrar's Office Home
Dalhousie University's Home