COMM 2401.03: Introduction to Marketing.

The objective of this class is to familiarize you with marketing’s mode of inquiry-the way marketers look at the world. As a marketer you should be able to: 1) ask the right questions about markets; 2)organize data into relevant information; 3) discover market opportunities; 4) set goals; 5) create a marketing plan that includes clear target markets, as well as product, price, distribution and communication strategies; and 6) implement and control a marketing program. Students work in groups
and run a business in an online marketing simulation.
This provides students with hands-on group decision making and data
analysis skills, and they are specifically responsible for making product,
pricing, promotion and placement strategies for a brand or group of
brands. The class will also train you in a number of skills that are
necessary for higher level classes and career advancement (i.e., case
analysis and analytical report writing).

FORMAT: Lecture 3 hours
PREREQUISITES: COMM 1010.03, COMM 1502.03, ECON 1101.03 and ECON 1102.03, or permission of the instructor.
CROSS-LISTINGS: MGMT 2401.03

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