COMM 4351.03: Competitive Strategy.
Competitive Strategy focuses on how a firm competes at various levels; that is, functional, business, corporate, and international. The class is designed to analyze the sources of competitive advantage among firms and to develop knowledge and skills necessary for effectively analyzing and formulating strategy. Accordingly, the class examines the role of the general manager in the organization; environmental and industry factors; organizational resource and capability constraints; the creation of value through functional-, business-, and corporate-level strategies, and, finally, how an organization leverages its resources and capabilities to extend its product and geographic scope internationally. Building upon this foundation, students will practice formulating well thought-out strategy recommendations that are specific and actionable. Throughout the term, students will be exposed to a wide variety of organizations through readings, case studies, and experiential exercises.
At least 12.5 full credits earned, including COMM 3802.03 and at least 9 other full credits in the core area (Commerce, ECON 1101.03 and ECON 1102.03, MATH 1115.03 or MATH 1000.03, PHIL 2081.03 are core area courses)
EXCLUSIONS: MGMT 4001.03
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